Our Vision
Our vision is to spread the Gospel of Jesus Christ through apparel.
We believe clothing can reach places where traditional evangelism may never be welcomed, and can serve as an icebreaker that sparks conversations about Jesus and draws people into the Kingdom of God.
Our Mission
Our mission is to create faith-based apparel that helps believers boldly express their identity in Jesus Christ and open conversations that lead people to Him.
Every piece is designed to point hearts back to God and support the work of advancing His Kingdom.
Our Core Values
Bold Faith
We boldly express the Gospel without fear or shame, living out our identity in Jesus Christ in everything we do.
Excellence
We honor God through excellence, paying attention to detail and giving our best in every expression of this brand.
Christ Centered
Jesus is the message, the reason, and the foundation of everything we create.
Obedience
We follow God’s instruction, not trends. This brand exists because of obedience, and we continue to steward it the same way.
Mission Driven
Our business is rooted in Kingdom purpose. Every piece serves as a tool to advance the Kingdom of God.
Empowerment
We empower believers to express their faith confidently through wearable messages that point to Jesus Christ.